Penmanship, or salesmanship?
The art of copywriting, or simply put, "sales writing", is an oft overlooked aspect of marketing.
While not boasting the visual splendor of design and other creative elements, good copy (i.e. marketing text) can be as effective as your best salesperson - without drawing a monthly salary or commission.
Skip good copy, and you're skipping profits.
Engage a skillful copywriter, and you've got yourself a master salesperson working on your team, capable of turning any flyer, website or email into a highly profitable sales tool.
SEO Copywriting | Design | Web