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5 Lessons from the World's Most Famous Copywriters (And How These Tips Can Transform Your Business)

Kevin Lim

Guest post from a Singapore Freelance Copywriter staff writer

 

It's always a good idea to learn from the best. And this is especially true in the world of sales and online business.
 
Studying the greats is an easily way to avoid common mistakes, gain useful insights, and skyrocket your earnings. In fact, one useful piece of information can often be all it takes to reach the next level of  success.
 
In this article, you'll discover five amazing insights from some of the greatest copywriters who ever lived. Their advice can completely revitalise your business and take your brand to new heights. 

 

Create an Emotional Impact on Your Reader – Robert Collier

Emotions play a huge role in the sales process. By creating certain feelings in your prospects, you can sell them a product more effectively. 
 
This idea was initially uncovered by best-selling author and full-time copywriter Robert Collier.
 
Before he ever wrote a single word, Collier would figure out exactly what emotional response he wanted to create. And this is something you can do in your business as well.
 
Do you want to make your clients feel flattered? Motivated? Sentimental? Figure this out, and you'll start making sales with ease.

 

Create a “Unique Selling Proposition” – Rosser Reeves

What sets your business apart from the competition?
 
This is a question that was invented by Rosser Reeves, one of the most innovative copywriters of all time. 
 
Reeves believed that the best way to sell a product was by showing customers what made the item unique and special. This is a technique you can use in your own business too. By explaining why your business is different from the competition, you can make more sales and build up a larger customer base.
 
While creating a unique selling proposition for your own brand can be tough, try getting some outside eyes to help. Trained professionals, like a Singapore freelance copywriter, are excellent at looking over products and figuring out what makes them one-of-a-kind.

 

Demonstrate Your Product – Victor Schwab

It's hard for people to understand how something works unless they see it in action. 
 
This idea was tested, and proven, by Victor Schwab. Schwab would included images of someone using a product within his ads, and noticed that more people would end up ordering.
 
With the abundance of cameras in modern day, every phone has one, showing your product in action is now easier than ever before. You can take a picture, or film a video, of someone using your goods and then upload it to your site.
 
This is a fast, inexpensive, and effective way to boost sales. 

 

Write to One Specific Person – Fairfax M. Cone

The Internet is a big place. A single blog post, sales letter, or article has potential to reach tens of millions of individuals. Because of this, many writers try to “go wide.” They write like they're trying to talk to everyone at once, and this dilutes their message.
  
Fairfax M. Cone had a similar problem during the 1920's. Mass mailings were popular at the time, and many marketers were writing them as broadly as possible. As a result, sales weren't too good.
 
Fairfax solved this problem easily. He started writing every sales letter as if they were going to one specific person: his ideal prospect. By doing so, Fairfax was able to deliver a sharp and effective message that got people buying.
 
In your own business, it's a good idea to figure out what type of person you want to do business with. And then target your content to meet this customer's needs.

 

Never Get Distracted from Making the Sale – David Ogilvy

It's easy to get side-tracked from your sales pitch. In fact, this is a major problem for many people, and one that costs them a lot of potential customers. 
 
Legendary advertising mogul David Ogilvy suggests that there's an easy way to deal with this issue. Simply stay on task. By doing so, you give your prospects all the information that they need to make a buying decision, without being bogged down by unnecessary details.
 
When you want to make more sales, concentrate on selling. If you have trouble doing this, consider hiring a Singapore freelance copywriter to help you out. 
 
They'll craft your message to be as effective and on-point as possible.

 

SEO Copywriting Best Practices

Kevin Lim

Guest post from a Singapore Freelance Copywriter staff writer

 

Are you a sports fan? Whether you are or not, we all have friends who are. They seem to come in three varieties.

  1. There’s that buddy of yours who shares an endless stream of consciousness with jokes and banter.
  2. The intellectual sports enthusiast who’s into analysis, breaking down the info and offering "true-dat" insights and knowledgeable opinions.
  3. The accountant type who probably is an accountant, and knows every stat of every player on every team since the beginning of time.

For the moment, let’s be in the same league, so to speak, as our bookkeeper friend. Before you do anything today, navigate to https://wordpress.com/activity. This is the WordPress Activity page.

Here’s some of the statistics you’ll see:

  • Over 409 million people view more than 22.7 billion pages each month.
  • Users produce about 64.3 million new posts and 42.9 million new comments each month.
  • WordPress blogs are written in over 120 languages, and among those in the Top 10 are English, Spanish, Indonesian, and Portuguese.

It wasn't all that long ago that there were a handful of serious SEO bloggers out there. Nowadays, there’s a lot of noise. Clients are quite literally asking for the best of the best of your work. SEO best practices have got to be part of your team’s arsenal.

They want, as one manager put it, work that incites your audience to engage in gut bursting laughs, that hits home with your powerful mind blasting truths. They want work that inspires great “aha” moments―that is truly innovative and truly creative in the greatest sense. 
 
If that isn’t intimidating enough, being unfamiliar with the best practices for SEO writing probably are. Well, don’t worry. When your turn comes to be up at bat, out on the field, or on the pitch, these SEO best practice tips will help you score big for the home team.

 

Incite Your Audience

Practice, as a matter of fact, does make perfect. Write, then write again, then write some more. Why? Because poor writing is SEO death. When you’re finished, make sure that the work is posted in the appropriate area of your blog or the client’s website. 

We all know you’re awesome. You’ve been practicing, right? But we’re all way more interested in our own awesomeness. What it is to be human, brah. So, answer pertinent questions, provide useful information, and don’t hesitate to be original. This is how you build connections.

 

Build Connections

Matt Monge of The Mojo Company says in his bio, "What makes me come alive is knowing that the work I do with organisations helps make those organizations better places to work every day." What does this have to do SEO best practices? Everything. Coming alive and making things better is also what it is to be human. 

Be human. Make connections. Make things better for your clients and customers.

We live in a world that needs humans to be more human, and connecting with people does just that. Matt achieves this through leadership and corporate culture development. We do it through writing that’s engaging and provides a fresh look at new and existing topics.

This is THE THING.

 

Develop A Content Strategy

Experienced content marketers will tell you, as I’m about to, that techniques and tools are continually evolving in SEO. We’re selling in a global marketplace. Unique identifiers make your copy richer and easier for users to find. Focus on the today.

The importance of UIDs cannot be emphasized enough. Along with that, the color of your writing and how it makes a splash in defining your brand’s voice is pivotal.

 

Set Your Priorities Right

In far too many companies, it’s policies over people. This paradigm undermines creativity and worker satisfaction, and brings about a phenomena I call priority reversal.

What happens with priority reversal is that rather than fostering an appreciative work culture, the prime concern is on job titles and maintaining a culture where a deficit thought process  and the status quo are wrongly given exaggerated importance.

Being mired in the status quo will not grow your skills and crate meaningful connections.

Neil Patel says it best. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines, and that will also appeal to people. To borrow from Neil - people come first, before search algorithms.

Bringing the human to SEO copywriting best practices is something you can do now, and this will bring your content straight through to The 2016 Conversion Finals. So, you don’t get a ticker-tape parade. You will certainly produce rewarding work. And that’s just as fearsome as making that 3-point shot

 

Image credit: Pixabay

Singapore Freelance Copywriter Blog: Hiring a Freelance Copywriter? What You Need to Know

Kevin Lim

Thoughts from a Singapore Freelance Copywriter's blog:

Hiring a new employee can always be tough. Sorting through applicants and finding the right person for the job takes time and effort. As a result, things can get a little stressful.
 
Luckily, this doesn't have to be the case.
 
In fact, simple planning and a few preset requirements can often be all it takes to eliminate worry and find the perfect candidate for the job.
 
In this article, you'll learn all the information you need for hiring a freelance copywriter in Singapore.
  

  1. Determine What Type Of Job You Want Done
    What do you want to accomplish? Are you looking for content that ranks well in Google? Do you want to launch a new email campaign? Or do you need sales letters?

    Whatever your goal is, look for someone who's experienced in dealing with projects like it.

    Getting someone who's experienced in a particular field is more important than hiring a general-knowledge copywriter. Because a specialist can do a much better job with your project, meeting all your needs.
     
  2. Figure Out The Appropriate Skill Level
    Not all projects require a veteran copywriter with years of experience and numerous awards.

    Depending on the type of job, and your budget, it's important to figure out which freelance copywriter will be the best fit.

    Simple tasks can be done by less experienced writers. While intricate projects, like ranking well in Google, should be handled by experts.

    Knowing what level of skill a particular task takes makes it easier to find qualified candidates.
     
  3. Set A Budget
    How much are you willing to spend?

    A good copywriter is an investment. And one that can easily double, or triple your business earnings.

    Because of this, it's important to look at what can be gained when you hire someone to write your copy. Especially since a quality sales letter can be used over and over again.

    When setting your budget, always look at how the project can pay for itself. This way you can focus on finding the candidate who'll give your business the best returns, not the person who's work is the cheapest.
     
  4. Ask To See The Copywriter's Portfolio
    You can learn a lot about a candidate's writing abilities by simply asking to see samples of their previous work.  

    Looking over these examples will give you a good idea about the candidate and their skills. Additionally, it will show you how their previous projects have turned out, and whether or not these were completed successfully.
     
  5. Ask Questions
    If you have a question, ask.

    Most writers are more than happy to talk about their work and accomplishments. And many freelance copywriters will gladly discuss project ideas with you.

    Asking questions, or having a quick project interview, will help you assess which candidate is right for you. It also ensures that you and the copywriter are on the same page, in terms of what needs to be done and when it should be finished by.

 

Image source: Pixabay

Singapore Freelance Copywriter Blog: SEO Copywriting Demystified

Kevin Lim

SEO tips from the Singapore Freelance Copywriter blog:

When it comes to writing content that ranks well in Google, there's a ton of misinformation floating around. Forums and message boards are filled with all kinds of crazy theories and ideas about how search engine optimisation really works.
 
This article dispels these rumors and shows you exactly how you can create blog posts, articles, and sales letters that all rank highly on Google.
 
Below are seven steps to better SEO results.

 

SEO Copywriting Step #1: Research Is King

Planning is one of the biggest factors in successful SEO copywriting. If you know what keywords you're trying to rank for, getting on to the front page of Google can become incredibly easy.
 
In fact, when it comes to search engine optimisation, poor research is the biggest mistake that most people make. They don't bother to look at how competitive a keyword is, or how much traffic a particular term generates. As a result, they waste a lot of time and effort trying to rank well for difficult terms.
 
Before you ever get started on an SEO project, make sure to research how competitive your keywords are and how much traffic they generate. 
 
If you're unsure how to do this yourself, you can always hire a freelance copywriter to research keywords for you.

 

SEO Copywriting Step #2: Write For People, Not Machines

Readability is a big factor in search engine rankings. This means that you should make your content easy to understand. 
 
Use simple language, break text up into short paragraphs, and be as engaging as possible.
 
This makes it easier for readers to follow along, keeping them on your site for a longer amount of time. Search engines will pick up on this, and they will automatically boost your rankings.
  

Get Backlinks To Your Articles

When another site links to your content, Google sees this as a good thing. And, in many cases, they'll give you a rank boosting. 
 
There are several ways to get backlinks, but some of the easiest are through social media and link aggregators. These can both give you a decent boost, and they take very little time and effort to implement.
 
You can create social media backlinks by simply joining a site like Facebook, Google+, or Twitter and posting links to your own site.
  
Getting your site included in link aggregators is also fairly simple. Simply email the owners of an aggregation site and ask if your site can join their network. 
  

Make Sure Your Site Isn't Blocked By Google

Everybody makes mistakes, including Google. Occasionally, they'll “blacklist” an incorrect site, making it difficult for people to find you.
 
It's always a good idea to check with Google and make sure that you haven't been penalized.
 
If you have, find out what the mistake is and then work to fix it. Additionally, you can appeal your case with Google, and get them to take a second look at your site.
  

Link Relevant Content Within Your Own Site

While Google and other search engines are important, never forget about links within your own website.
 
Adding links within your own blog posts and articles is a great way to keep visitors on your site for longer. Additionally, it helps ensure that they get all the information they need from you so that they won't leave your site for one of your competitors.
 
This is an improvement you can do yourself, or work on with a professional. 
 
The task isn't difficult, but a good Singapore freelance copywriter will know exactly how to link interrelated content so that readers can easily move from page to page within your site.
  

Image credit: Pixabay

 

Freelance Copywriter Blog: Superman's Top Conversion Copywriting and Landing Page Tips

Kevin Lim

[A blog post from a Freelance Copywriter in Singapore]

 

Engagement, engagement, engagement. Everybody’s talking about engagement. But what’s the most important thing to realise when you’re talking about engagement? Don’t say “engagement.”

 

It’s TIME.

 

Punctuality in life and in business is highly regarded because it’s a function of courtesy and respect. It’s not a superpower exactly, but it comes pretty close. When you arrive punctually for appointments, meetings, and dates, the message you send is that you value the other person.

 

   You’re meeting your date at your favorite coffee spot at 5:00. Here’s the thing, though―you get there early. When she walks in at 4:59, you hand her that double shot, low fat, no foam latte she loves so much. How will that set the tone for the rest of your night together?

 

   You’re meeting your date at your favorite coffee spot at 5:00, but you get there at 5:15, flapping your cape around like Superman on kryptonite. Why the show of false urgency? Lois Lane’s gone, brah.

 

When potential customers arrive at your website, make sure they get the latte.

 

I may never run out of words to express this, but I will very likely run out of time. The most important resource we have is time. Without it, there is nothing. No latte. No kryptonite Superman―not for long anyway.

 

To convert that website visit from a three second blank stare to a sale, the first and foremost point at issue has got to be an abiding respect for people’s time.

 

The second thing you have to do is communicate value. Getting that visitor to keep reading, and to then take action―it’s all about the ROTI.

 

Return on Time Invested basically translates to making the landing page worth it for me to have even paid your site a visit in the first place. ROTI is a super power, and there are essential elements to a landing page that have got to be Superman strong.

 

The elements listed below must be faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a single bound!

 

1.     The Headline―this needs to be Superman powerful. Experienced conversion copywriters will tell you they spend 50% or more of their time on this element alone.

2.     The Copy (i.e. copywriting) ―this needs to capture visitors like a villain.

3.     Benefits―this needs to show the visitor, in a compelling way, that you have their interests at heart and a solution to their problems.

4.     Call to Action―this needs to be done creatively, because a strong CTA is landing page gold.

 

The messages you (or your Singapore freelance copywriter) put out there on your landing page have to connect to people, what they’re thinking, feeling, and experiencing. You have to connect with people, build a relationship, and give them what they want.

 

People want benefit, of course. But let me reveal a big secret to you―all of this hinges on trust. Build trust and you’ll build connection. Connection leads to relationship. Relationship converts.

 

If you want to fly like Superman today, be sure to visit the KISSmetrics blog and check out their infographic entitled “The Anatomy of A Perfect Landing Page.” Like Superman touching down on Lois Lane’s balcony―another happy landing.

 

Well, landing page.

 

Want more?

For more tips on copywriting and marketing for small businesses, bookmark our blog at www.singaporefreelancecopywriter.com