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Singapore Freelance Copywriter: Thought-Provoking Advertising Quotes


Singapore Freelance Copywriter: Thought-Provoking Advertising Quotes

Kevin Lim

The world of advertising has yielded many great minds (*nudge* many of these are copywriters *smile*) that have shared indispensable words of wisdom on the subject. Here are fifteen quotes from some of the most iconic figures in the advertising, copywriting and web design industry to inspire, provoke, and educate.

1.     A good advertisement is one which sells the product without drawing attention to itself. - David Ogilvy

2.     Advertising says to people, “Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.”  - Leo Burnett

3.     In advertising not to be different is virtually suicidal. - Bill Bernback

4.     Kodak sells film, but they don’t advertise film. They advertise memories. -  Theodore Parker

5.     We need to stop interrupting what people are interested in and be what people are interested in. – Craig Davis

6.     If dogs don’t like your dog food, the packaging doesn’t matter. – Stephen Denny

7.     Make it simple. Make it memorable. Make it inviting to look at. – Leo Burnett

8.     In our factory, we make lipstick. In our advertising, we sell hope. – Peter Nivio Zarlenga

9.     People spend money when and where they feel good. – Walt Disney

10.  Don’t tell me how good you make it; tell me how good it makes me when I use it. – Leo Burnett

11.  Stopping advertising to save money is like stopping your watch to save time. – Henry Ford

12.  Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. – Steuart Henderson Britt

13.  The most powerful element in advertising is the truth. – Bill Bernbach

14.  The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. – Leo Burnett

15.  People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. – Malorie Lucich, Facebook

Want more food for thought? Keep an eye on our blog here at, where we bring you fresh content in the realms of copywriting and web design, from freelance copywriters in Singapore.  


Image credit: Mr Fix It