Many business owners find themselves in a terrible dilemma. One that you yourself might be facing. Do they hire a freelance copywriter from Singapore, or a traditional advertising agency. This is a tricky question and one that most struggle with.
Because of the complexity of the issue, it's important to take a deeper look at what each has to offer.
Hiring A Freelance Copywriter in Singapore
Copywriting is one of the most effective forms of advertising ever created. In fact, it is so powerful that legendary ad man David Ogilvy sheepishly admitted that copywriters could generally outperform the people at his ad agency.
The reason that copywriting is so effective, especially when compared to other form of advertising like radio and television, is because it targets the reader directly and gets them to take action right away. Traditional ads are about “raising awareness” and rarely call for an immediate sale. For example, an ad about a pizza parlor is designed simply to let you know that the shop exists. It doesn't sell anything right away, or even get you to call up the parlor for more information.
In contrast, copywriting is designed to generate sales. Good copy leads the reader to your product or service, right from the start. Every piece of content calls the reader to take some sort of action, and moves them closer along the purchasing path.
While there are copywriters all around the world, many are very pricey (and some can be notoriously difficult to work with). If you want a great value, and professional quality, you may want to hire a writer from Singapore. The copywriting business is booming there and rates are extremely affordable.
Engaging an Advertising Agency
Many creative agencies require you to pay a monthly retainer. In other words, you are charged money whether or not you use their services. On top of this, fees can be quite steep. Even mid-range companies can charge thousands of dollars per month for their retainer fees. And bigger names can eat through million-dollar budgets in no time at all.
Lastly, many of the small and medium sized advertising agencies are not the most effective. Because they generally work in all mediums, such as radio and television, they don't have the same focus as someone who concentrates solely on web design and SEO copywriting. This means that your money may not be put to the best use and your ads might not be as effective as they should be.
If you're on the fence about hiring either a freelance copywriter or creative agency, consider what your goals are. When your business is on a tight budget and you want to make big sales, go with the Singapore freelancer copywriter. If you have hundreds of thousands, or even millions, of dollars to blow on questionable content, an ad agency might be right for you. The choice is all yours.
Image credit: Arian Zwegers
Singapore Freelance Copywriter is a subsidiary of Squeeze Creatives (NOT a traditional advertising agency)