Looking to spice up your brand with captivating web design?
Images definitely add interest to your website and can help increase conversions, aid in visual appeal and help with branding. However, using the right visual is just as important as not every picture will help to enhance the user’s experience or help boost your message.
Here are some some tips to intelligently using images in your as part of your web design.
1. Use images purposefully. According to research, images that serve no purpose other than to fill white space get ignored. However, photos and other images that contain relevant information often draw attention. To determine if an image is useful, ask yourself the following:
· Are there any benefits of using that particular image?
· Does the image appeal emotionally?
· Does it help the reader to understand your message?
· What message does the image give?
· How will readers respond to your image?
2. Use images of real people (especially for your website's landing page) as these are usually more persuasive than images without people.
3. Use photos strategically to guide the reader. Studies show that the subject in a photo can guide where the reader looks. For example, when the subject in the photo looks directly at the product or text, the readers are follow the same direction.
4. Use images in place of words to convey a message or concept.
5. According to studies, bigger images will have a bigger visual impact.
6. When using photos, make sure that you use photos that have been taken professionally. Otherwise, it’s probably a better idea to work without images than with bad ones.
7. When putting copy (i.e. text) on top of images, make sure it has the right contrast. It defeats the purpose if you can’t read the text because you’ve placed white fonts on light backgrounds. A rule of thumb is to do the obvious, which is to use light text with dark backgrounds and vice versa.
*Image credit: CollegeDegrees360