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Freelance Copywriter Blog: How to Create an Entire Product Line (And Why This is Important)

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Freelance Copywriter Blog: How to Create an Entire Product Line (And Why This is Important)

Kevin Lim

Guest post from a Singapore freelance copywriter staff member

 

If you've been in business for a long enough period of time, there's a good chance that you'll end up with a whole line of different products. This isn't done by accident. As you're about to discover, having a whole line of unique products is essential for growing your business and increasing profits.
 
Below are a few tips on creating your own product line, as well as some information on why it's important to do this.

 

One Is The Loneliest number In Business

Only having one product severely hampers how much you can make. There are a few reasons for this. The first is that it doesn't give people very many options. Someone might want the product or service that you're selling, but there's a good chance that it's not quite the right fit for them. In these cases they'll shop around some more before finding the product that fully meets there needs. 
 
Having only one product can also hurt your sales because it prevents old customers from buying something new. Someone who liked one of your products might be more inclined to buy two or three more items from you. But if you have nothing else to offer they can't do this.

 

Create Upsells

Upsells are add-ons that can make an item better. Paying an extra dollar to get hot fudge on your ice cream is a perfect example. An upsell shouldn't be necessary, but it should enhance the original product somehow.  
 
Upsells in business can be easy to create. You can have extra fast delivery, or a cool new feature, or private instillation, or a warranty. Each of these makes whatever you're selling a little bit better, and it also allows you to charge more. The customer is happy with what they get, and you increase profits. Everyone wins.

 

If People Like What You Offer They Will Buy More

If you have a favorite author you don't just buy one of their books. If you like a TV show you don't watch just one episode. When people like something they want more of it.
 
Having multiple products allows your fans to buy more of what they love. They already like what you have to offer, so why deny them from getting more of it? A whole product line will keep your customers happy and your business profitable.

 

Closing Thoughts

Creating a product line is an easy way to increase sales while giving your customers more of what they crave. By having multiple products, various upsells, and a fan base that's clamoring for more, you and your business can do exceptionally well.

If you are having trouble coming up with new products, or figuring out how to market the stuff you've invented, why not get some outside help? You can hire a freelance copywriter from Singapore to assist you in marketing. This makes people understand the benefits that your different products offer and makes potential customers more likely to buy.

 

Image from: Pexels