Hiring your first freelance copywriter can be an exciting experience. However, it's also something that can be a little nerve-wracking to some business owners.
This is because you want to find the best possible match for your business and aren't always sure of what you should be looking for.
Luckily, there are some easy ways to spot a quality creative copywriter. Here are someattributes you should look for:
Interest In Your Products Or Services
The best copywriters are the ones who find your business to be interesting. They'll share your passion and be able to produce engaging content for your company.
When your freelance copywriter is just as enthusiastic as you, they're much easier to work with and can put more effort into the material that they write.
Because of this, always keep an eye out for professionals who will become invested in the subjects that your business deals with.
Understanding Of A Sales Letter Layout
Layout and letter design are a huge portion of selling.
A mediocre sales letter with a great layout can often outperform a good ad with a confusing or unappealing design. Because of this, you should always look for a writer who also knows something about crafting good-looking advertisements.
Ask to see some previous work and look for features like a “P.S.” section, headers, and call to action (such as the phrase “Click Here To Order”). These are all key components of an effective sales letter.
A good copywriter is going to behave in a professional manner. They aren't going to “cause drama” (something that many amateur writers do when clients critique them) and they'll follow your instructions.
This is important because it keeps your projects moving along smoothly and saves you from having to waste time and energy arguing with the person you're paying.
Working with a professional will protect you from having to deal with needless drama or fights.
Some fly-by-night writers like to re-sell the same sales letters over and over again to multiple clients. As a result, a bunch of people end up trying to use the same, ineffective sales letters. Customers notice this and it makes your business look less credible.
Real copywriters, like the ones you'll want to hire, don't do this. Instead, they put craft 100% original content.
This means that you'll have unique sales letters while all your competitors fumble around with their generic ads.
A Trusted Track Record
Good copywriters have successful sales letters under their belt. They can show you ads they've written and tell you about how these pitches helped their customers. This will give you a good idea of what these writers can do for you.
When you're investigating which copywriter you want to hire, be sure to look at their past ads. Getting a glimpse of the writer's track record will give you a better idea of what type of work they're capable of doing.
Hiring your first freelance copywriter in Singapore doesn't have to be scary. By following these simple steps above, you can find the writer who's best for you.
Look over all your choices and make sure that they're enthusiastic about your brand and capable of writing unique advertisements for your company. This way you can find the writer who you'll benefit the most from.