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Communicating with Copywriting: How to Personalise Communication to Your Customers

Articles

Communicating with Copywriting: How to Personalise Communication to Your Customers

Kevin Lim

Is your business suffering from poor copywriting and communications? In business, continuing customer relationships depend on providing your customers with something that is valuable to them and at the same time, profitable for you. More than that, how you communicate this is just as important.

In the competitive landscape of Singapore, it’s not enough to just have impeccable service standards or incredible web design, you also need to build and maintain your customer relationships and demonstrate that they are more than a financial transaction to you.

Here are some tips on how to personalise communication to your customers.

1.     Learn how to speak the same language as your customers. When communicating with your customers, use words that they understand. That means engaging a Singapore freelance copywriter who understands your target audiences. Of course, if you’re a business in a well-established industry, there’s probably a certain language already in place. However, most times, businesses assume that all customers will understand the jargon used within that community. Unless you are definite that customers are well-versed in the language, it’s best to use simple language that is understood by the lay-man, yet conveys the message you want.

2.     Segment your customers so you can personalise your email marketing communications according to their interests and needs instead of sending mass emails to all and sundry. No two customers are alike and knowing what makes your customers unique is a powerful tool. One way to do this is to survey your customers and note the links they click on, or if they open certain emails and not others.

3.     Involve your customers by sending out invitations to special events hosted by you.

4.     Communicate with your customers as often as possible. One way to avoid ending up an annoyance to your customers is to ensure that all your communication is interesting and relevant.

5.     Maintain trust with your customers by doing what you promise. Trust is imperative in all relationships, including customer relationships.

 

Image: Keith Rowley