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5 Lessons from the World's Most Famous Copywriters (And How These Tips Can Transform Your Business)

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5 Lessons from the World's Most Famous Copywriters (And How These Tips Can Transform Your Business)

Kevin Lim

Guest post from a Singapore Freelance Copywriter staff writer

 

It's always a good idea to learn from the best. And this is especially true in the world of sales and online business.
 
Studying the greats is an easily way to avoid common mistakes, gain useful insights, and skyrocket your earnings. In fact, one useful piece of information can often be all it takes to reach the next level of  success.
 
In this article, you'll discover five amazing insights from some of the greatest copywriters who ever lived. Their advice can completely revitalise your business and take your brand to new heights. 

 

Create an Emotional Impact on Your Reader – Robert Collier

Emotions play a huge role in the sales process. By creating certain feelings in your prospects, you can sell them a product more effectively. 
 
This idea was initially uncovered by best-selling author and full-time copywriter Robert Collier.
 
Before he ever wrote a single word, Collier would figure out exactly what emotional response he wanted to create. And this is something you can do in your business as well.
 
Do you want to make your clients feel flattered? Motivated? Sentimental? Figure this out, and you'll start making sales with ease.

 

Create a “Unique Selling Proposition” – Rosser Reeves

What sets your business apart from the competition?
 
This is a question that was invented by Rosser Reeves, one of the most innovative copywriters of all time. 
 
Reeves believed that the best way to sell a product was by showing customers what made the item unique and special. This is a technique you can use in your own business too. By explaining why your business is different from the competition, you can make more sales and build up a larger customer base.
 
While creating a unique selling proposition for your own brand can be tough, try getting some outside eyes to help. Trained professionals, like a Singapore freelance copywriter, are excellent at looking over products and figuring out what makes them one-of-a-kind.

 

Demonstrate Your Product – Victor Schwab

It's hard for people to understand how something works unless they see it in action. 
 
This idea was tested, and proven, by Victor Schwab. Schwab would included images of someone using a product within his ads, and noticed that more people would end up ordering.
 
With the abundance of cameras in modern day, every phone has one, showing your product in action is now easier than ever before. You can take a picture, or film a video, of someone using your goods and then upload it to your site.
 
This is a fast, inexpensive, and effective way to boost sales. 

 

Write to One Specific Person – Fairfax M. Cone

The Internet is a big place. A single blog post, sales letter, or article has potential to reach tens of millions of individuals. Because of this, many writers try to “go wide.” They write like they're trying to talk to everyone at once, and this dilutes their message.
  
Fairfax M. Cone had a similar problem during the 1920's. Mass mailings were popular at the time, and many marketers were writing them as broadly as possible. As a result, sales weren't too good.
 
Fairfax solved this problem easily. He started writing every sales letter as if they were going to one specific person: his ideal prospect. By doing so, Fairfax was able to deliver a sharp and effective message that got people buying.
 
In your own business, it's a good idea to figure out what type of person you want to do business with. And then target your content to meet this customer's needs.

 

Never Get Distracted from Making the Sale – David Ogilvy

It's easy to get side-tracked from your sales pitch. In fact, this is a major problem for many people, and one that costs them a lot of potential customers. 
 
Legendary advertising mogul David Ogilvy suggests that there's an easy way to deal with this issue. Simply stay on task. By doing so, you give your prospects all the information that they need to make a buying decision, without being bogged down by unnecessary details.
 
When you want to make more sales, concentrate on selling. If you have trouble doing this, consider hiring a Singapore freelance copywriter to help you out. 
 
They'll craft your message to be as effective and on-point as possible.