The "Do-It-Yourself" approach may work for a lot of things in life, but some projects are best left to the professionals. When it comes to writing for your business website, an experienced professional can create beautiful copy that not only puts your business in a positive light, but does it in a way that is pleasing to the eyes and ears of all your potential clients. As many small businesses have learned in the past, copywriters save you time, make you money, and have knowledge on how to put your business on the map.
When a potential customer first comes to your website looking for information, they will be presented with writing that describes who you are, what you do, how much your goods/services cost, etc. If this information is presented in the right way, it will make the reader excited about your product or service, This applies not only to the content, but even grammar and spelling, as well. Even the smallest typo could prove to be detrimental to making a sale, as it could possibly lose you credibility. Even worse, if this is the first time the customer is being introduced to your business, it could cause a bad first impression. After all, it only takes a few clicks to get them to your competitor's site.
In order to get clients to your site in the first place, though, your copy should be written with SEO in mind- something every professional copywriter is very well versed in. SEO, or Search Engine Optimisation, is the holy grail of internet marketing tools- it's what brings an internet user from a search engine (such as Google) to your business' webpage. SEO techniques and strategies are changing daily, but it is your copywriter's job to keep up with them. If you try to write content without optimising it, your site will be a ghost town compared to your competitors who choose to outsource their copywriting.
Potentially the biggest reason to hire a professional copywriter, though, is for the time that they can save you. As mentioned earlier, SEO techniques are constantly changing, and as a small business, things will be changing frequently for you as well. It will take entirely too much time for you to constantly have to rewrite and update your website to keep it current, especially when a copywriter can do it for you in a fraction of the time. All you have to do is send out a quick email and you will get a quick return. Since most copywriters charge per assignment, you won't have to worry about salary or even an hourly wage.
Ultimately, hiring a professional freelance copywriter is one of the best decisions that you can make when building your online presence as a small business. With millions of internet-savvy customers in Singapore (and over two billion people that use the internet worldwide), you could end up losing out on one of your biggest opportunities at making new customers if you try the DIY approach at writing content for your site.
So leave the writing to the professionals, and watch the money roll in.
*Image attribution: Ritesh Nayak
*Singapore Freelance Copywriter is a subsidiary of Squeeze Creatives