1. You want to persuade people
While not exactly mind control, a professional freelance copywriter can craft a piece that will appeal to your target audience and persuade them to take action. Even the greatest product in the world would fail if people are unable to understand its qualities. A professional copywriter understands the market well and knows how to properly position your product/service to showcase the unique selling points of your product/service.
2. You want to be clear and concise
Keep it simple, stupid. No, we are not advocating you to call your potential customers stupid (in fact we would strongly discourage it!), but the general reader’s attention-span is limited and will quickly lose interest if the writing doesn’t get to the point. An experienced freelance copywriter knows how to get ideas across with clarity and brevity, without missing out on any important details. Knowing how to strike the perfect balance between concision and information takes a practiced hand.
3. You want your website to rank high on search engines
Love it hate it, the internet is king. For a business to maximise its reach to potential customers, it needs to have a presence on the web. But with Singapore websites proliferating like rabbits these days, just designing a website and letting it sit there is no longer enough – the newest buzzword is search engine optimisation (SEO) and this is a necessity if you want to compete effectively on the internet. Hiring an SEO copywriter to write copy for your website will ensure a high ranking on internet search engines which will deliver more traffic to your website. No matter how wonderful your product/service is, your prospective clients cannot find you if you are virtually invisible.
4. You are too close to your business
Everyone has met such a guy, or has even been that guy – who is so into a particular interest that he assumes everyone else is just as interested in all the nitty-gritty bits of minutiae involved, not realising his audience is just looking for a chance to escape! Being so involved in every aspect of your business, you might tend to get lost in the details if you write the copy and lose focus on what’s truly of interest for your target audience. A freelance copywriter from Singapore is one step removed from your business and can be more impartial from a marketing point of view.
5. You need fresh ideas
Following the above line of thought, being “enclosed” in your industry might lead to overused and overworked ideas which would not appeal to an easily jaded audience. A professional copywriter, with his experience in writing copy across different industries, can deliver a fresh perspective to your business and help you find new and unique angles to work from.
6. You want to know all the available media
Facebook, Twitter, Instagram, Youtube, blogs, forums, search engines… just to describe a few platforms that you can market your business from, and we haven’t even touched on print and television media! With the influx of different media platforms these days, it is easy to be confused over which is the best media outlet for your business. An outstanding copywriter is experienced with all the available forms of media to market your product/service and will be able to advice on which is the best mix to reach your prospective clients.
7. You can save money
At the end of the day, it’s all about the money. You may think that a “do-it-yourself” approach would be the cheapest option, but in fact, engaging a Singapore-based freelance copywriter instead of writing copy yourself will help you cut costs in the long-run. Ever heard of the phrase “opportunity cost”? As a business owner, your time is money and every second wasted is money thrown to the wind. Your time is also limited and every second spent writing copy could have been better spent doing what you do best – running your business. So leave the copywriting to the professionals and instead focus your time on the aspects of your business that truly require your expertise.
*Image attribution: photosteve101
*Singapore Freelance Copywriter is a subsidiary of Squeeze Creatives