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Articles

Freelance Copywriter Blog: What Do Marketing And Outrunning A Hungry Bear Have In Common?

Kevin Lim

Thoughts from a Singapore Freelance Copywriter staff writer

 

You may not realise this, but being chased through the woods by a hungry bear is a lot like trying to market your own business. Aside from the obvious connections (both can be scary and overwhelming) there are a lot of other similarities. 
 
In fact, below are a few of the things that both events have in common. There are also some lessons that can be learned from both situations.

 
Gaining Momentum is More Important than Anything Else

If a hungry bear burst out of the woods and started chasing you, you'd immediately take off running. You wouldn't worry about limbering up, or what the latest issue of Runner's World had said about proper running form. Nope, you'd be sprinting away as fast as you could.
 
Business is the same way. Operating costs, salaries, and a million other bills will all eat you alive if you can't bring in a profit. While you could make the classic mistake of sitting around and over thinking things, it's better to get started right away. You can always make improvements as you go, just don't let inaction consume you.

 

You Must Outrun the Competition

As the old joke goes: “You don't have to be fast to outrun a bear, you've just got to be quicker than the other guy.” That's true with marketing too. In many cases business owners get obsessed with finding the perfect sales pitch or selling point.
 
While you always want your marketing to be at its best, often times all you have to do is out pitch the competition. Maybe your blog posts are better, or your sales letters or a little bit sharper, or you direct market in a more effective manner. Whatever the case may be, just doing a little bit better than everyone else is often all it takes.

 

Sometimes it's Good to Have Some Support

If you were getting chased along by a big hungry bear who saw you as dinner on legs, you'd probably want someone to step in and save the day. And if you run a business, you've probably wished you had support as well. The work load can get to be too much, you feel like you don't know what you're doing, and everything becomes overwhelming.  
 
A freelance copywriter is that support. They can craft your sales letters for you, doing all the heavy lifting while you focus on other things. Being in charge of a company can be stressful and there's only so much you can do on your own.

 

Closing Thoughts

Being in business can be a lot like trying to escape a very hungry bear who's chasing you through the woods. If you don't take action you're doomed. You have to keep up with your expenses, out preform the competition, and should try to get help whenever possible. 
 
If you can do these three things you'll survive and thrive, growing your business while remaining safely ahead of your bills.

 

Photo credit: Pexels

Freelance Copywriter Blog: How to Create an Entire Product Line (And Why This is Important)

Kevin Lim

Guest post from a Singapore freelance copywriter staff member

 

If you've been in business for a long enough period of time, there's a good chance that you'll end up with a whole line of different products. This isn't done by accident. As you're about to discover, having a whole line of unique products is essential for growing your business and increasing profits.
 
Below are a few tips on creating your own product line, as well as some information on why it's important to do this.

 

One Is The Loneliest number In Business

Only having one product severely hampers how much you can make. There are a few reasons for this. The first is that it doesn't give people very many options. Someone might want the product or service that you're selling, but there's a good chance that it's not quite the right fit for them. In these cases they'll shop around some more before finding the product that fully meets there needs. 
 
Having only one product can also hurt your sales because it prevents old customers from buying something new. Someone who liked one of your products might be more inclined to buy two or three more items from you. But if you have nothing else to offer they can't do this.

 

Create Upsells

Upsells are add-ons that can make an item better. Paying an extra dollar to get hot fudge on your ice cream is a perfect example. An upsell shouldn't be necessary, but it should enhance the original product somehow.  
 
Upsells in business can be easy to create. You can have extra fast delivery, or a cool new feature, or private instillation, or a warranty. Each of these makes whatever you're selling a little bit better, and it also allows you to charge more. The customer is happy with what they get, and you increase profits. Everyone wins.

 

If People Like What You Offer They Will Buy More

If you have a favorite author you don't just buy one of their books. If you like a TV show you don't watch just one episode. When people like something they want more of it.
 
Having multiple products allows your fans to buy more of what they love. They already like what you have to offer, so why deny them from getting more of it? A whole product line will keep your customers happy and your business profitable.

 

Closing Thoughts

Creating a product line is an easy way to increase sales while giving your customers more of what they crave. By having multiple products, various upsells, and a fan base that's clamoring for more, you and your business can do exceptionally well.

If you are having trouble coming up with new products, or figuring out how to market the stuff you've invented, why not get some outside help? You can hire a freelance copywriter from Singapore to assist you in marketing. This makes people understand the benefits that your different products offer and makes potential customers more likely to buy.

 

Image from: Pexels

 

How Do People Read Articles Online?

Kevin Lim

Thoughts from a Singapore freelance copywriter

 

Hundreds of studies have been conducted to try and determine how people read when they're online. Almost every single one of these reports found the same thing: People don't.

According to researcher Jakob Nielsen, only 16 percent of Internet users will ever read through an entire article. The rest simply scan, looking for any words or phrases that might catch their interest.
 
This is bad news for your business. Unless you can find a way to grab the reader's attention and suck them into your article. Surprisingly, keeping your readers engaged is much easier than you might imagine. In fact, here are a few tips on increasing the readability of your articles:

 

Use Big Headers That Readers Will See

People are busy. They have families and businesses. Some of them travel a lot. Others might have serious obligations that eat up their time. In any case, most folks simply can't be bothered to read through lots of information. Before they're willing to invest their time into reading content, people want to know how they will benefit. They'll scan over an article, hoping to see something relevant to their needs.
 
An easy way to convey information to your clients is to use large font “headers” that they can easily spot. By adding these you make it easier for the reader to get the gist of your article, and understand how your content can help them. When readers see a header that they like, they stop to read the content. And once they start reading they'll be more prone to do business with you.

 

Break big Ideas Up Into “Bite Size Chunks”

Many people get intimidated when they see a wall of text. In fact, a lot of folks “tune out” and stop reading entirely. They get nervous about having to read a lot of content and become overwhelmed.
 
You don't want your customers to get scared whenever they visit your website. Instead of writing long articles with big paragraphs and lots of text, try to break things up a bit.

Write shorter paragraphs and limit one idea to each section. This way nobody has to feel nervous when they log on to your website.

Additionally, short paragraphs help the reader stay focused. They can remember information easier and don't have to scroll around to try and recall what your article was discussing. Writing like this allows you to convey powerful information in a much simpler manner, and it can help increase online sales or orders for your business.

 

Seek Out Professional Assistance

One easy way to get readable content that your clients love is to hire a Singapore freelance copywriter. Doing so allows you to get top-notch content at an affordable price. It also ensures that your articles are read and that readers are compelled to take action.
 
If you want to increase sales, build your brand, and become the go-to expert in your field, why not work with a professional copywriter? They'll create killer content and turn your articles into “must reads” that clients can't get enough of.  
 
P.S. Always include a “P.S.” section at the end of your blog posts and sales letters. The two most read portions of any article are the headline and the “P.S.” This is because most site visitors will automatically scroll to the bottom as soon as they open your article. By including something at the end you can grab their attention and get them to read the body of your content.

 

Image credit: Pexels

 

Why Copywriting Is Better Than Any Form Of Traditional Advertising

Kevin Lim

Guest post from a Singapore Freelance Copywriter staff writer
 
Many small-business owners suffer a horrible aliment. One that destroys their wallets while offering nothing in return. 
 
This issue? “Flashy ad syndrome.” 
 
Most entrepreneurs see an expensive TV commercial and think “I want that.” 
 
Then, they race out to spend big money on high-cost ads that don't do anything. Their sales never increase, their customer-base doesn't grow, and there are no noticeable benefits to their business.
 
This is too bad. Especially when there's a perfectly good, and inexpensive, ad medium right next-door. 
 
One that gets real, measurable, results.
 
It's called copywriting. And below, you'll discover why it's far superior to traditional forms of advertising.
 
Let's get started.

 

(Reasonably) Cheap To Produce

Commercials have insanely high production costs.
 
To make a commercial, you have to hire actors, rent recording equipment, and pay numerous consultants and back-end specialists (like sound engineers or editors). 
  
Copywriting, on the other hand, is very cheap. Even when working with an expert Singapore freelance copywriter, your production costs will be comparatively less than any TV or radio commercial.
 
Why?
 
Because good copy requires very little. There's no cameras or production equipment involved. Your sales letters and advertisements are created by a talented individual, keeping costs to a minimum.


  
Cost-Effective To “Broadcast”

Production costs aren't the only expenses that accompany tradition TV or radio ads. You also have to pay a station to air your commercial.
 
Copywriting doesn't have this problem at all. And in many cases, you can get your message out for free.
 
Using platforms like email, websites, and social media, you can get thousands of people to see your message without ever spending a dime. For business owners, this is fantastic. It lets you reach a massive audience while still saving money.

 

Reaches Target Markets

Radio and television ads go out to everyone, regardless of whether or not that person is interested in your product.
 
With copywriting, your message only reaches the exact people who already want to buy your products or services. Sales letters, blog posts, and emails can all be arranged so that they they specifically target “hot leads” (the people who want to do business with you).
 
As such, copywriting gets you more orders and interest than a traditional ad medium would.

 

“Makes The Sale”

Here's a secret.

Most ads don't actually sell anything.
 
They're so busy being “funny,” or “cool,” or “flashy” that they completely forget to close the deal.
 
How many times have you seen a funny or exciting ad, but had no idea what product it was selling? For most people, this happens quite frequently.
 
Good copy never has this issue.
 
A sales letter or email is specifically designed to make sales. They can still be entertaining or fun, but their end goal is directly sell a product or service.
 
This means that they contain a complete sales pitch, and ask for an order, all in one message.
 
With copy, you're sealing deals and selling goods right away. It's a quick, efficient, and highly successful way to boost your business.

 

Measurable

With most ad mediums (like commercials), it can be impossible to tell how effective the message is.
 
There's no real system for gauging the metrics, and (at best) most marketers simply have to guess if a ad campaign is doing well.
 
Copywriting doesn't have this issue. In fact, you can measure every single ad detail.
 
Do you want to know how many people open an email?
 
Did the majority of people read through your entire sales letter?
 
What percentage of customers placed their order after seeing your most recent article?
 
These are all things you can measure in your sales letters. And by doing so, you can finely tune your message to be as effective as possible.
 

Final Thoughts

Do you want to boost your business and increase profits?
 
If so, you need to put more focus on copywriting.
 
A good sales letter will skyrocket your success and take your company to the next level.
 
By working with a skilled Singapore freelance copywriter, you'll develop expertly crafted messages that get customers excited to do business with you. 
 
Best of all, your sales letters and emails will be more profitable and cost effective than any ad running through a traditional television or radio outlet.

 

Image credit: Pexels